2.2 Hummers or the power of good information design
As gold and diamond-encrusted frequent fliers we have been fans of Dopplr, the social network with an iPod-like focus on travel, for a while now. However their latest feature has ratcheted our fandom to a new level.
We are, of course, talking about Dopplr’s personal annual reports that came out last week. A masterpiece of information design, the report uses your individual travel data from the past year to display a visual travel timeline somewhat reminiscent of a genome sequence.
Not only do memories of specific people and places come flooding back, but all the data is put into context. The hardest hitting of these is the Hummer-meter that translates your flight CO2 emissions into the equivalent number of Hummer H3s driving year-round.
22,300 kg of CO2 means nothing. 2.2 Hummers makes you feel more disgusted about yourself than eating three diavolas in one sitting. A great example of how making the invisible visible can change behavior.
We’ll try to do better in 2009. Sorry, CX.
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