Shift.

Archive for October 2009

One world, one logo

In a few hours the venue of the 2016 Olympic Games will be announced at the IOC session in Copenhagen. The candidates: Chicago, Madrid, Rio de Janeiro and Tokyo.
At the centre of all the hectic bidding and presidential maneuvering are 4 predictably multicoloured logos with uniformly cheesy slogans about unity and friendship. And vision statements [...]