As you know, we at Shift like to make sure we work on Saturdays. But getting up for work this Saturday was an extra treat after our launch party at the Culture Club Gallery.
To all our friends who made the birth of our new company so special — thank you!
Check out photos from the night on Facebook and at Lifestyle Hong Kong. And for those of you who missed out on the artwork, here is a consolation prize.
by Ella Fitzsimmons, Media Asia
HONG KONG – Four of Landor Greater China’s senior executives are set to launch an independent branding agency called Shift on 8 August.
Composed of Subha Hari, former director of strategy at Landor Hong Kong, Yvonne Yu, previously client director at Landor in Beijing, ex-Landor Hong Kong creative director Toby Johnston (pictured) and Zoran Svetlicic who until now has held a regional strategy role at the WPP-subsidiary, Shift will be based out of Hong Kong, although the agency retains a regional focus.
“Shift is a new breed of branding agency – especially in that we have a real bias toward practicality”, said Svetlicic. “If you look at large, holding company-owned branding agencies, their solutions are very much constrained by the skills they happen to have available,” said Hari, noting that the four founders of Shift combine both agency and client-side experience. “This gives us insights into a lot of the problems that arise between traditional agencies and companies – especially in Asia,” she added.
Accordingly, Shift will focus on providing companies with workable branding solutions, attuned to the ambitions and impatience of many Asian corporates. “We make sure that we work on Saturdays, for example, because that’s what our clients do,” said Yu.
A Shift spokesperson could not reveal details of the agency’s client roster ahead of the launch date, but claimed that it had an encouraging pipeline of new business.
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