The world has gone through a fundamental shift, and brands need to adapt to a whole new reality with economic growth driven out of emerging markets.

We work with global brands coming into the region, and ambitious local brands venturing out. Our expertise covers a wide range of areas across brand strategy, expression and management and is tailored to the evolving needs of emerging markets.

Strategy.

Customer research

  • Qualitative research
  • Quantitative research
  • Ethnography
  • Experience audits
  • Competitive benchmarking
  • Usability testing
  • Web analytics

Brand strategy

  • Market segmentation
  • Opportunity assessment
  • Brand positioning
  • Brand architecture
  • Experience mapping
  • Messaging planning
  • CSR strategy

Expression.

Brand identity

  • Naming
  • Logos
  • Taglines
  • Tone of voice
  • Look & feel systems
  • Typography design
  • Mascot design

Communications design

  • Brand advertising
  • Product advertising
  • Presentation design
  • Stationery systems
  • Brand videos
  • Brochures

Experience design

  • Services
  • Websites
  • Mobile applications
  • Retail environments
  • Environmental graphics
  • Wayfinding systems

Packaging design

  • Brand portfolio design systems
  • Label graphics design
  • Structure design
  • Materials specification
  • Research stimulus

Management.

Identity Management

  • Visual identity guidelines
  • Online brand centers
  • Brand system training
  • Staff engagement
  • Marketing partner training
  • Print production oversight
  • Supplier selection

Capability building

  • Marketing org. design
  • Marketing process design
  • Market research planning
  • Brand metrics design
  • Agency & supplier selection
  • Designer co-location

Contact us

Beijing

2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022
China
 

nihao@shiftpartners.com

Hong Kong

12/F Nam Wo Hong Building
148 Wing Lok Street
Sheung Wan
Hong Kong
 

hello@shiftpartners.com

Singapore

98 Club Street
#02-02
Singapore
069467

 

hellolah@shiftpartners.com