We are a small, diverse team of experienced professionals with a strong belief in the power of design. We work as one Shift. – no silos, no disconnect between thinkers and doers, no separation between pitch-team and working-team. We value ideas and impact over convention or process, and believe no detail is too small to obsess over.

Subha Hari

Subha has 20 years of brand building experience across Asia, including 10 years on the client-side. She has particularly strong credentials in marketing and business strategy and a deep understanding of branding implementation. Subha advises Shift’s clients on customer insights, brand strategy and management, naming and communication planning.

Previous Roles

  • Landor
  • Cathay Pacific
  • Kellogg
  • Danone-Britannia
  • Nielsen
  • Bates


  • Pennsylvania State University
  • University of Bombay


+852 9849 4495


Toby Johnston
Partner / Creative Director

Toby oversees the talented designers of Shift across the 3 studios. From his native Melbourne, to London and now the emerging markets of Asia, he has been designing brands for over 15 years. Toby is committed to the craft of design in all its forms but would still prefer to be fishing.

Previous Roles

  • Landor
  • The Brand Union
  • Hill & Knowlton
  • Corporate Edge
  • Gollings+Pidgeon


  • Royal Melbourne Institute
  • of Technology (RMIT)

Zoran Svetlicic

Zoran works with management teams of ambitious companies to help them build and strengthen their brands in emerging markets. With 15 years of experience leading branding programs across North America, Europe and Asia, he brings a global and cross-disciplinary perspective to business problems. When not working, he likes to get away from civilization and into the mountains.

Previous Roles

  • Landor
  • Millward Brown Optimor
  • Research International
  • Reuters
  • Organic
  • Fallon


  • London Business School
  • University of Minnesota

Fai Chow
Design Director

Fai is actively involved in the creative process at Shift. bringing his deep understanding of conceptual development, production and implementation to each project.

He has 19 years of experience focusing on visual identity and packaging programs, creating some of Hong Kong and China’s most iconic brands.

He loves soccer and collecting model cars.

Previous Roles

RC Communications
Alan Chan Design Company


Hong Kong Polytechnic University
Lee Wai Lee Technical Institute, Hong Kong

Jamie Winder
Design Director

Jamie brings 11+ years of graphic design experience from London to Singapore, via Bangkok.

His expertise in brand visuals, print and web are applied to reach functional solutions with lateral thinking and an eye for typography.

Whenever time allows, Jamie likes to create screen prints, fonts, and various other self-initiated works.

Previous Roles

Marmalade London
Bloomsbury Publishing QF
Mathaf: Arab Museum of Modern Art


Southampton Solent University
Kent Institute of Art & Design

Pearlyn Goi
Brand Consulting Director

Pearlyn manages branding programs for clients to help them succeed in emerging markets.

With 5 years of experience in branding across the region, she excels in analyzing markets, competitors and trends. She has advised leading companies such as Ansell, CapitaLand, Delifrance, GrandVision, Keppel, The Sentosa Resort and Spa, and Swire on a range of strategic and creative branding issues.

Previous Roles

Singapore Tourism Board


National University of Singapore

Antony Isoardi
Technology Director

Antony has been involved across the online technology space for the past 12 years in both application development and project delivery.

A Design Technologist at heart, he positions himself between design and technology teams, providing thoughtful solution design to support best-in-class digital experiences.

When not bashing away on a keyboard, season permitting he can be found diving, sailing, or snowboarding.

Previous Roles



Spherion Australia

Grace Lee

Grace is Shift’s motion graphics expert. She’s responsible for bringing movement, sound and a lot of attitude to the brands we work with.

In her short but highly compact career she has worked with global beverage brand Milo, China’s technology behemoth BOE and The Singapore Esplanade Precinct.

She is a cat freak, longboard skater and travel junkie.

Previous Roles

Lights & Shadows


Nanyang Polytechnic

Parthiban Natarajan

Parthiban is in the first role of his design career at Shift having graduated from the Glasgow School of Art mid 2016. He is passionate about all aspects of branding and is a keen photographer.

He started out his tertiary education in science – so he has an affinity for exploring uncharted waters and developing highly strategic design thinking.

He is currently on a strict fitness regimen with running and soccer to balance out his lust for food of all kinds.

Previous Roles

Heraeus Material Technology


Glasgow School of Art

Angeline Tan
Brand Consultant

Angeline devises brand and communication strategies to propel brands to the next level. Having held roles in the client servicing and strategy department in the mad world of advertising, she herself has become mad in making sure every piece of work produced is able to speak to consumers in a way that matters.

Previous Roles

The Secret Little Agency


University of Melbourne

Ivana Cerelia Suryo

Ivanna is a designer who is also the unofficial recycling lady at Shift. In her ±5 years of experience, she has worked across various disciplines including visual identity, illustration, mural, printed matter, and digital interface.

When not working in front of the computer screen, she usually does tactile works like art & craft projects.

She is incredibly passionate about cleaning things, pattern design, and eco friendly living.

Previous Roles

Konsep M
Fab Studio
The 1984


BINUS University, Jakarta

Thomas Hui
Brand Consultant

Thomas provides brand strategy and project management support to Shift’s clients.

He has over 4 years of work experience in marketing communication, and has worked with clients across a range of industries from financial services to travel and consumer products. Skilled at market analysis, he aims to bridge the gap between brands and customers through meaningful insights.

Thomas brings a multi-cultural perspective to his work, and is fluent in English and Cantonese.  Outside of work, he has a range of interests including basketball, fitness, cooking, listening to podcasts and walking dogs.

Previous Roles

Havas Media
Lizal Inc


Wilfrid Laurier University

Head of Security

Biggie manages the security of personnel and property at our Singapore studio. He is responsible for barking loudly and continuously at intruders and suspicious visitors.

He has 1 year experience barking at people and chewing on things, specializing in very expensive things.

Biggie loves duck strips and long walks in the Botanic Gardens.

Previous Roles

Shophouse guard dog
Condo guard dog


Magic Moments Dog Training
Kool Pawz Doggy Daycare

Contact us


2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022


Hong Kong

5-13 New Street
Sai Ying Pun
Hong Kong



18A Gemmill Lane