Subha has 20 years of brand building experience across Asia, including 10 years on the client-side. She has particularly strong credentials in marketing and business strategy and a deep understanding of branding implementation. Subha advises Shift’s clients on customer insights, brand strategy and management, naming and communication planning.
- Cathay Pacific
- Pennsylvania State University
- University of Bombay
Partner / Creative Director
Toby oversees the talented designers of Shift across the 3 studios. From his native Melbourne, to London and now the emerging markets of Asia, he has been designing brands for over 15 years. Toby is committed to the craft of design in all its forms but would still prefer to be fishing.
- The Brand Union
- Hill & Knowlton
- Corporate Edge
- Royal Melbourne Institute
- of Technology (RMIT)
Zoran works with management teams of ambitious companies to help them build and strengthen their brands in emerging markets. With 15 years of experience leading branding programs across North America, Europe and Asia, he brings a global and cross-disciplinary perspective to business problems. When not working, he likes to get away from civilization and into the mountains.
- Millward Brown Optimor
- Research International
- London Business School
- University of Minnesota
Fai is actively involved in the creative process at Shift. bringing his deep understanding of conceptual development, production and implementation to each project.
He has 19 years of experience focusing on visual identity and packaging programs, creating some of Hong Kong and China’s most iconic brands.
He loves soccer and collecting model cars.
Alan Chan Design Company
Hong Kong Polytechnic University
Lee Wai Lee Technical Institute, Hong Kong
Jamie brings 11+ years of graphic design experience from London to Singapore, via Bangkok.
His expertise in brand visuals, print and web are applied to reach functional solutions with lateral thinking and an eye for typography.
Whenever time allows, Jamie likes to create screen prints, fonts, and various other self-initiated works.
Bloomsbury Publishing QF
Mathaf: Arab Museum of Modern Art
Southampton Solent University
Kent Institute of Art & Design
Senior Brand Consultant
Pearlyn manages branding programs for clients to help them succeed in emerging markets.
With 3 years of experience in branding across the region, she excels in analyzing markets, competitors and trends. She has advised leading companies such as CapitaLand, Delifrance, Keppel, The Sentosa Resort and Spa, and Swire on a range of strategic and creative branding issues.
Singapore Tourism Board
National University of Singapore
Senior Brand Consultant
Diana provides brand strategy and project management support to Shift’s clients.
With 2 years of experience in branding, she brings a multicultural perspective to understanding brands. Her experience with startups has helped her become more responsive and more flexible as a project manager, whilst giving her a broader perspective on branding.
Innex Media Labs
Chinese University of Hong Kong
University of South Carolina
Grace is Shift’s motion graphics expert. She’s responsible for bringing movement, sound and a lot of attitude to the brands we work with.
In her short but highly compact career she has worked with global beverage brand Milo, China’s technology behemoth BOE and The Singapore Esplanade Precinct.
She is a cat freak, longboard skater and travel junkie.
Lights & Shadows
Antony has been involved across the online technology and infrastructure space for the past 12 years in both application development and project delivery.
A Design Technologist at heart, he positions himself between design and technology teams, providing thoughtful solution design to support best-in-class digital experiences.
When not bashing away on a keyboard, season permitting he can be found diving, sailing, or snowboarding.
Dave is excited about big ideas, making things simpler, smarter and more attractive.
For the last 8 years Dave has been involved in projects ranging from creating brand strategy, visual identity, advertising campaigns, print and digital to branded environments. He has worked closely with clients such as the Powerhouse Museum, Australian War Memorial, Green Building Council of Australia, Panasonic and DBS.
He can be easily bribed with copious amounts of coffee.
End of Work
Parthiban is in the first role of his design career at Shift having graduated from the Glasgow School of Art mid 2016. He is passionate about all aspects of branding and is a keen photographer.
He started out his tertiary education in science – so he has an affinity for exploring uncharted waters and developing highly strategic design thinking.
He is currently on a strict fitness regimen with running and soccer to balance out his lust for food of all kinds.
Heraeus Material Technology
Glasgow School of Art
Head of Security
Biggie manages the security of personnel and property at our Singapore studio. He is responsible for barking loudly and continuously at intruders and suspicious visitors.
He has 1 year experience barking at people and chewing on things, specializing in very expensive things.
Biggie loves duck strips and long walks in the Botanic Gardens.
Shophouse guard dog
Condo guard dog
Magic Moments Dog Training
Kool Pawz Doggy Daycare