Corporate sponsorship is a widespread means to make things happen around the world, from huge sports events and music festivals, to local lecture series and events. The Asian Sponsorship Association (ASA) aims to grow the practice in Asia by connecting people and organisations to potential sponsors, and educating people about the potential of sponsorship in the region.
To launch the organisation in Asia, we knew we had to create an identity system that communicates ASA’s message in a bold and direct way. The logo we created demonstrates a point of connection, and the shape is constructed from the letter forms of ‘ASA’.
The identity system unites the different touchpoints for the brand, ranging from corporate stationery to the ASA website.