Client

Corporate sponsorship is a widespread means to make things happen around the world, from huge sports events and music festivals, to local lecture series and events. The Asian Sponsorship Association (ASA) aims to grow the practice in Asia by connecting people and organisations to potential sponsors, and educating people about the potential of sponsorship in the region.

To launch the organisation in Asia, we knew we had to create an identity system that communicates ASA’s message in a bold and direct way. The logo we created demonstrates a point of connection, and the shape is constructed from the letter forms of ‘ASA’.

The identity system unites the different touchpoints for the brand, ranging from corporate stationery to the ASA website.

Pinterest

Corporate sponsorship is a widespread means to make things happen around the world, from huge sports events and music festivals, to local lecture series and events. The Asian Sponsorship Association (ASA) aims to grow the practice in Asia by connecting people and organisations to potential sponsors, and educating people about the potential of sponsorship in the region.

To launch the organisation in Asia, we knew we had to create an identity system that communicates ASA’s message in a bold and direct way. The logo we created demonstrates a point of connection, and the shape is constructed from the letter forms of ‘ASA’.

The identity system unites the different touchpoints for the brand, ranging from corporate stationery to the ASA website.

Contact us

Beijing

2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022
China
 

nihao@shiftpartners.com

Hong Kong

12/F Nam Wo Hong Building
148 Wing Lok Street
Sheung Wan
Hong Kong
 

hello@shiftpartners.com

Singapore

98 Club Street
#02-02
Singapore
069467

 

hellolah@shiftpartners.com

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