From the luxurious water chalets of Port Dickson to the diving paradise of Layang Layang, the Avillion Hotel Group has a passion for managing properties with individuality and personality. However to attract the increasingly sophisticated Asian traveler, it needed to refresh its brand to reflect and unify a contemporary experience.
Working with the founders of the brand we created an identity and look&feel system based on the idea of “Discovering Harmony”. The iconic butterfly symbol unifies Avillion’s properties across south-east Asia. Its four wings change color depending on the element on which the specific property is themed. Training the resort teams on the new look&feel system for communications and in-resort amenities now unifies the brand experience from booking to check-out.