When Viv and Michael from Concept Creations headed to Lima, Peru, to research their first foray into Peruvian food, they knew that the visual identity had to express the unique energy and vibrancy of the city. After a year in the making, (and a little help from the Peruvian Consulate General in Hong Kong) “Chicha”—the first Peruvian restaurant in Hong Kong—was born.
Set in the vibrant Soho district in Hong Kong, Chicha has exploded since launch to become the hottest restaurant on the island winning numerous awards from food critics and the public alike.
We looked to the colourful Chicha posters synonymous with Peruvian culture and the visual landcape of Lima for inspiration. Adopting a super bold Chicha-style script for the logo, we created stationery, uniforms, menus and other promotional material for the brand.