Client

In its first decade the Cheung Kong Graduate School of Business established itself as the most influential business school in China, but has remained largely unknown in the rest of the world. As it seeks to become a global force in business education in its second decade CKGSB has to overcome the skepticism of a sophisticated global audience of senior business leaders.

Building on the school’s strong alumni network and presence in the most important economies of the future, we positioned it as the power behind the decisions ahead. To prove this claim to a global audience we created an integrated print and digital campain in which CKGSB’s faculty brought to life key facts about the school creating a human connection with the audience.

Pinterest

Client

In its first decade the Cheung Kong Graduate School of Business established itself as the most influential business school in China, but has remained largely unknown in the rest of the world. As it seeks to become a global force in business education in its second decade CKGSB has to overcome the skepticism of a sophisticated global audience of senior business leaders.

Building on the school’s strong alumni network and presence in the most important economies of the future, we positioned it as the power behind the decisions ahead. To prove this claim to a global audience we created an integrated print and digital campain in which CKGSB’s faculty brought to life key facts about the school creating a human connection with the audience.

Contact us

Beijing

2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022
China
 

nihao@shiftpartners.com

Hong Kong

12/F Nam Wo Hong Building
148 Wing Lok Street
Sheung Wan
Hong Kong
 

hello@shiftpartners.com

Singapore

98 Club Street
#02-02
Singapore
069467

 

hellolah@shiftpartners.com

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