Client

In the overcrowded skincare category, Clinique is a brand that has unfailingly stood out from competition whilst staying true to its dermatological heritage. We were tasked with creating locally relevant, globally consistent communication for a host of product launches and relaunches in the region.

Working closely with the client’s regional team, we helped localize brand strategy, design digital and social media communication and enhance the retail experience, across diverse regional markets for products such as Even Better Clinical, Pore Refining Solutions, Repairwear Laser Focus and Repairwear Uplifting. Each campaign involved reinterpreting the benefit message, developing story ideas and designing communications that would engage the Asian customer whilst remaining true to the brand’s fundamentals.

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Client

In the overcrowded skincare category, Clinique is a brand that has unfailingly stood out from competition whilst staying true to its dermatological heritage. We were tasked with creating locally relevant, globally consistent communication for a host of product launches and relaunches in the region.

Working closely with the client’s regional team, we helped localize brand strategy, design digital and social media communication and enhance the retail experience, across diverse regional markets for products such as Even Better Clinical, Pore Refining Solutions, Repairwear Laser Focus and Repairwear Uplifting. Each campaign involved reinterpreting the benefit message, developing story ideas and designing communications that would engage the Asian customer whilst remaining true to the brand’s fundamentals.

Contact us

Beijing

2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022
China
 

nihao@shiftpartners.com

Hong Kong

5-13 New Street
Sai Ying Pun
Hong Kong
 
 

hello@shiftpartners.com

Singapore

18A Gemmill Lane
Singapore
069255

 
 

hellolah@shiftpartners.com

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