B’lue is a category-breaking new drink from Danone Narang Beverages India. It carves out its own space between energy drinks and standard beverages to uplift your mind body and mood with a unique mix of vitamins and minerals.
Working closely with Danone’s global and country teams, Shift. created the identity, packaging and bold look and feel system as well as detailed guidelines for all brand applications. The packaging design tells the story of the uplifting feeling you get from B’lue through the transformer device that changes and adopts visual cues for each of three distinct flavours.
B’lue recently won 1st place in the “Best Alertness Drink” category at the 2012 International Beverage Innovation Functional Drinks Awards.