EasyHome is one of China’s biggest furniture retailers with over 50 stores around the country. Known for having a vast selection of high-quality brands from around the world and high, the company was ready to bring their unique shopping experience online with juran.cn.
We knew we had to create a unique customer experience for EasyHome in order to stand out from other e-commerce destinations in China that are often cluttered and discount-driven. Based on store audits and senior management interviews we articulated a simple design philosophy that guided the development of the website – being tasteful, helpful and easy at every step of the way.
Based on this philosophy we created two different prototypes that we tested and refined with online shoppers through in-depth usability testing. The resulting shopping experience is a new benchmark in Chinese furniture retail online with beautiful bold imagery that inspires shoppers with tasteful decoration ideas, highest levels of service that help shoppers before during and after their purchase, and streamlined navigation and checkout processes that are easy to use.