What do you do when your beer becomes so popular that you run out of space for drinkers in your hutong bar? You build Beijing’s largest brewpub that can make 4,000 pints of the good stuff each and every day, that’s what.
With 540 m2 of space you also need a great graphics and signage system so people can navigate their way around it. Especially after they’ve had a few of the 15 handcrafted brews on tap.
The founders of Great Leap wanted to create a space that felt permanent, like your favourite local pub that has been around for generations. We stripped away layer after layer of decoration to end up with a look that is functional and timeless. Which is what you want when you’re casting the logo in iron and concrete.