When Concept Creations decided to open Hong Kong’s first contemporary Greek restaurant, they chose to make it big. A big menu of 50+ dishes, in a big space of 4,000sq ft, a big location – HK’s famous Lan Kwai Fong – and big personality to match (let’s just call it Herculean). They even created a fictional production company – Mother Clucker Productions – to help them stage the opening of such an audacious restaurant.
Naturally, the logo and communication we designed had to be big on personality.
We created a wordmark inspired by chunks of meat on the Souvla spit. And a supporting graphic combining the Hellenic evil eye motif with the hexagonal pattern that runs through the restaurant. This theme was carried through to staff uniforms, souva wraps and name cards.
Our print and digital teaser campaign featured HK artist Steve Yau’s illustrated characters from Greek mythology. And used the same theme to create a playful food and drinks menu.
All in all, a big fat feast of the senses, for the biggest, bestest Greek feast in Hong Kong.
Photography by Simon Nicol