Client

Founded by a traveling tea merchant named Mr. Wu during the late Qing dynasty, Wuyutai is China’s oldest and most well known tea brand. Famous for its premium traditional teas sold in its own stores, Wuyutai wanted to expand its portfolio into herbal teas to attract a younger, more modern consumer.

Drawing inspiration from the petals of the tea ingredients we designed a delicate and refined packaging system for the herbal range. The gentle and sophisticated style of the illustrations is complemented by the bold usage of modern colors which help consumers navigate the different flavors in the range, from jasmine to chrysanthemum.

Pinterest

Client

Founded by a traveling tea merchant named Mr. Wu during the late Qing dynasty, Wuyutai is China’s oldest and most well known tea brand. Famous for its premium traditional teas sold in its own stores, Wuyutai wanted to expand its portfolio into herbal teas to attract a younger, more modern consumer.

Drawing inspiration from the petals of the tea ingredients we designed a delicate and refined packaging system for the herbal range. The gentle and sophisticated style of the illustrations is complemented by the bold usage of modern colors which help consumers navigate the different flavors in the range, from jasmine to chrysanthemum.

Contact us

Beijing

2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022
China
 

nihao@shiftpartners.com

Hong Kong

5-13 New Street
Sai Ying Pun
Hong Kong
 
 

hello@shiftpartners.com

Singapore

18A Gemmill Lane
Singapore
069255

 
 

hellolah@shiftpartners.com

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