Client

This is one for the type geeks.

When Zynga, the online gaming powerhouse, entered China it needed a local identity that reflected the playfulness and fun its brand is known for around the world.

To communicate that within a wordmark takes crafting. And recrafting. Until it is just right.

There are two key things that make the custom-crafted Chinese typography here work.

The first is balance; achieved by echoing the line weights, the angles of the spines, and the baseline and x-line in the English typography.

The second is personality, with a playful Z embedded into the 星 character, and subtle rounded corners on the bottom strokes that match the front paws of Zinga, the bulldog the company was named after.

Yes, we really do think about detail down to this level because it all adds up.

Country

Industry

Services

Pinterest

Client

This is one for the type geeks.

When Zynga, the online gaming powerhouse, entered China it needed a local identity that reflected the playfulness and fun its brand is known for around the world.

To communicate that within a wordmark takes crafting. And recrafting. Until it is just right.

There are two key things that make the custom-crafted Chinese typography here work.

The first is balance; achieved by echoing the line weights, the angles of the spines, and the baseline and x-line in the English typography.

The second is personality, with a playful Z embedded into the 星 character, and subtle rounded corners on the bottom strokes that match the front paws of Zinga, the bulldog the company was named after.

Yes, we really do think about detail down to this level because it all adds up.

Contact us

Beijing

2701, 10th Floor, Twin Towers (East)
B-12 Jianguomenwai Avenue
Beijing 100022
China
 

nihao@shiftpartners.com

Hong Kong

12/F Nam Wo Hong Building
148 Wing Lok Street
Sheung Wan
Hong Kong
 

hello@shiftpartners.com

Singapore

98 Club Street
#02-02
Singapore
069467

 

hellolah@shiftpartners.com

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