Reimagining the
world's largest
collection of rewards.

Citi World Privileges spans 90 countries and tens of thousands of offers, making it the world's largest collection of card rewards and a strategic asset for Citi.

Working with the regional cards team we were tasked with reimagining the user experience and launching the new platform across Asia.

Based on extensive user research we created a new mobile-first UI with a simplified visual browsing experience, personalization, and geotargeting, that is attracting over 2 million visitors a month.